Client Case Study
We book a conflict expert 10 to 15 qualified calls a month from YouTube videos with only a few hundred views.
Douglas E. Noll · @DouglasNollPeacemaker · 22 years as a trial lawyer, then professional peacemaker. TEDx speaker. Sells a high-ticket emotional mastery program.
20+ qualified calls$0 ad spendFull funnel build
The Approach
We stopped chasing views.
Every video is built for Doug's exact ideal client, so when a high performer searches for help, Doug's face is the answer. A few hundred of the right viewers beat a million random ones.
✓Targeted, not random. Every topic maps to the ideal client profile, not to trends.
✓Search-first. Videos answer the exact questions his buyers type into YouTube.
✓Always-on cadence. Consistent shorts plus weekly long-form, all produced by SBT.
✓Full funnel build. Video to masterclass page to email newsletter to booked call.
The Results
Calls on the calendar, not vanity views.
10-15
qualified calls booked in a single month from one video
7
qualified calls from a second video
3
qualified calls from a third video
20+
qualified sales calls booked straight from YouTube
$0
spent on ads to book them
100%
of content, scripting, and funnel handled by SBT
A 400-view video that books 15 sales calls beats a viral hit that books none. Call counts as reported on the client account walkthrough, one recent month.
Want the same for your brand?
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