Client Case Study
Hired to manufacture attention: 2 outlier videos on a 616K-subscriber channel, up to 15x the typical video.
Mark J Kohler · @MarkJKohler · One of the biggest tax and wealth educators on YouTube. His internal team runs the funnel. Our one job: win attention at the top of the funnel.
49K-view outlier15x typical video78K+ views from 2 videos
The Outliers
Two breakouts in the first 60 days.
The typical long-form video on the channel settles around 3,300 views. An outlier breaks far above that line and pulls new people into the channel.
"Your Living Trust Should Own Everything" · 49,449 views · 15x the typical video
"If I Started Saving for Retirement in 2026..." · 29,341 views · 9x the typical video
The Approach
Outliers are engineered, not lucky.
✓Hunt proven winners. We study what already breaks out in the money niche.
✓Repackage for Mark. Title, thumbnail, and hook built around his authority.
✓Double down fast. When a video breaks out, we feed the format again.
78,000+
views from just two videos, still climbing
616K
subscribers on the channel we perform on
60 days
from starting on the account to the first breakout
The baseline: solid expert videos in the 2K to 8K range.
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